The New Shape
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Get the FIRM Express! The FIRM has your fitness needs covered, from losing weight to exercise for total body fitness. Our workout routines, fitness videos and dumbbell exercises will have your abdominal muscles chiseled and your excess fat melting off. The FIRM Believers fitness community is here for you 24-hours a day to provide advice and support so you never lose motivation and always stay focused on the goal. Our personal fitness coaching team, fitness video calendar and free fitness profile tools are available to help you learn how to lose weight and keep it off. The best aerobic activities are enjoyable aerobic activities so we make it fun and exciting for you to get fit and stay there!


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